Elevating Brands with Strategy & Storytelling
Our Story
Founded in 2019 by Safhari Dixon, the firm began as Safhari PR, a public relations agency exclusively serving music artists. As Safhari expanded her expertise in marketing, design, content creation, and digital strategy, SD Credentials evolved into a non-traditional media and brand strategy firm—where creativity and business meet.
Now, as both the visionary and face of SD Credentials, Safhari leads a dynamic team in helping artists, entrepreneurs, and businesses transform their brand presence. Whether through PR, marketing, social media, or content development, SD Credentials takes a custom, strategy-driven approach to elevate every client’s unique story.
Welcome to SD Credentials—where vision becomes visibility.
Meet Safhari Dixon
The Strategist Behind SD Credentials
Safhari is the CEO and visionary behind SD Credentials. With a reputation as a jack of all trades, Safhari excels in public relations, marketing, social media strategy, and content development. Her comprehensive expertise allows her to navigate the multifaceted world of modern communications with ease.
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Recognizing the nature of the industry, Safhari was inspired to create a one-stop shop where clients could access a full spectrum of services under one roof. Her holistic approach ensures that every aspect of a client's brand is cohesively managed, from crafting compelling narratives to executing cutting-edge marketing campaigns.
The many roles of Safhari that has shaped her Powerhouse:
